3.3.08

Starbucks Espresso Training

Seattle, February 25, 2008 - MEDIA ALERT: Starbucks Closes Between 5:30 and 9:00 P.M. on Tuesday to Perfect the Art of Espresso >>>

Seattle, February 26, 2008 - Starbucks Espresso Training Delivers on the Promise of the Best Customer Experience Historic Event Celebrates Company’s Commitment to its Coffee, its Partners and its Customers >>>

Howard Schultz Transformation Agenda Communication #8 >>>

"On Feb 26, 2008, Starbucks closed over 7,000 stores for a unique 3 hour company wide training effort. The following day, Elliott Masie visited the local Starbucks in Saratoga Springs, NY and did an in-depth interview with the store manager on the learning outcomes, processes and texture of this experiment." an 8 minutes video by Elliott Masie >>>