Destination Marketing. Why do tourists like a destination?

Lorenzo Cantoni, Sara Fedele, Silvia De Ascaniis, Destination Marketing. Why do tourists like a destination? A research in eTourism and Argumentation, webatelier.net white paper, Università della Svizzera italiana (USI, Lugano, Switzerland), November 2010 (Pdf, ~700 kB, freely downloadable).